Ana Sofia Santamaria Cubilla
Acerca del candidato
ANA SOFIA SANTAMARIA
- Ancón, Ciudad de Panamá • 507 6775-3623 • santamaria.asc@gmail.com
- http://linkedin.com/in/asofiasantamaria15
WORK EXPERIENCE
Liberty Latin America (LLA)
CX Selfcare Business Analyst
Aug 2024 – Present
- Serve as a bridge between development teams and end users, documenting and leading self-
- care/automation and functional requirements for care channels across OPCOs.
- Work together with key stakeholders to define and prioritize requirements that focus on enhancing user experience for digital products.
Graduate Customer Experience
Aug 2022 – Jul 2024
- Gained shadow experience from managers and directors regarding the levers and enablers for self service initiatives in care channels (app, chatbot, IVR, web).
- Developed leadership and ownership skills as well a business acumen through experiential guidance,
- stakeholder build-up relationship and synergy with internal team.
- Received feedback from managers to enhance professional growth, strengthen performance and boost
- career progression.
Making Bulla – Agencia de Marketing
Community Manager
May 2021 – Jul 2021
- Management, creation, and organization of content in the social media platforms of more than five client companies of the agency.
Praxis Panamá
Content Creator & Journalism Intern
Apr 2020 – Mar 2021
- Gather key news and important information about the current situation in Panama, translate insights and develop content on Praxis’s main media platform, Instagram.
- Creation and edition of content in Reels format.
EDUCATION
Certification in AI and Marketing Analytics
University of Miami Herbert Business School
Specialization in application of AI in diverse marketing process and data analysis.
Bachelor of Science in Digital Media Management
EU Business School Barcelona
Honors: Cum Laude
Double Major: Bachelor (Hons) in Business Administration – University of Derby
Dic 2024 – Feb 2025
Aug 2018 – Jan 2022
SKILLS
Hard Skills: Microsoft Office, Social Media Management (X, META& Analytics, TikTok, Linkedin),
Advanced Canva, Video Edition (Videoleap, CapCut, Lightroom), User Flows Design (FigJam, Miro,
Drawio), WordPress.
Soft Skills: Organization, Creativity, Adaptability, Resourceful, Proactive, Dedication, Teamwork,
Leadership, Copywriting, Storytelling
Languages: English (Fluent), French. (Beginner)
Ubicación
Educación
Trabajo & Experiencia
Serve as a bridge between development teams and end users, documenting and leading self- care/automation and functional requirements for care channels across OPCOs. Work together with key stakeholders to define and prioritize requirements that focus on enhancing user experience for digital products. Gained shadow experience from managers and directors regarding the levers and enablers for self service Initiatives in care channels (app, chatbot, IVR, web). Developed leadership and ownership skills as well a business acumen through experiential guidance, stakeholder build-up relationship and synergy with internal team. Received feedback from managers to enhance professional growth, strengthen performance and boost progression.
Management, creation, and organization of content in the social media platforms of more than five client companies of the agency.
Gather key news and important information about the current situation in Panama, translate insights and develop content on Praxis's main media platform, Instagram. Creation and edition of content in Reels format.
